Designing the Friday Public Transport Day Identity
Designed the identity for Friday Public Transport Day at BKC, using overlapping typography and vibrant colors to reflect Mumbai's collective commuting culture and encourage public participation in the initiative.
For a recent collaboration between MMRDA, MMRC, and WRI India, I worked on the identity for Friday Public Transport Day at BKC, a pilot initiative encouraging more people to choose public transport for their daily commute.
The challenge wasn't just designing a logo. It was designing something that felt public, approachable, and optimistic.
Instead of treating each word as a separate element, I allowed them to overlap and interact with one another. The composition was inspired by something every Mumbaikar understands instinctively: moving together. Whether it's a local train platform, a metro station, or a bus stop, public transport in Mumbai is rarely an individual experience. It's people sharing space, moving shoulder to shoulder, toward a common destination.
The colour palette followed the same thinking. Bright, energetic colours helped shift the initiative away from feeling like a policy announcement and closer to something people would genuinely want to participate in.
Alongside the primary logo, I also created a condensed version - FPTD@BKC - designed for situations where space is limited but recognition still matters.
Sometimes the best logos aren't symbols. They're arrangements of words that capture the feeling behind an idea.
Check the official logo and the official campaign page here. FPTDatBKC, BKCmoves